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How to Build Your First Sales Funnel / Как построить первую воронку продаж

A sales funnel guides potential customers through the journey from awareness to purchase. Воронка продаж помогает потенциальным клиентам пройти путь от осознания до покупки.

Step 1: Define Your Target Audience / Определите целевую аудиторию

- Identify your ideal customer profile. - Understand their needs, pain points, and preferences. - Segment your audience for personalized messaging.

Step 2: Map the Customer Journey / Постройте путь клиента

- Outline each stage: Awareness → Interest → Decision → Action. - Determine key touchpoints and interactions. - Identify content and offers for each stage.

Step 3: Create Lead Magnets / Создайте лид-магниты

- Offer free resources, guides, or trials to attract leads. - Capture contact information via forms or landing pages. - Ensure value exchange is clear and compelling.

Step 4: Nurture Leads / Воспитывайте лиды

- Use email sequences, social media, and retargeting. - Provide relevant content and solutions to maintain engagement. - Build trust and credibility with potential customers.

Step 5: Convert to Sales / Превращение в продажи

- Present offers tailored to leads’ needs. - Simplify purchase process and reduce friction. - Track conversions and optimize your funnel continuously.

Categories / Категории

Business Development / Развитие бизнеса